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E.N. Howie

A connected digital ecosystem for content, experiences, membership, products, and speaking.

Industry
Personal Brand Platform
Project type
Content, Membership & Experiences
Services
Information architecture, UX/UI design, Responsive web design, Design system, Content hierarchy, Conversion-path design, Membership experience, Event and product experience
Devket case-study board for E.N. Howie, the desktop homepage in a browser window with its "Busy, but not progressing?" hero, the mobile homepage beside it, and the VIP membership and Book E.N. Howie pages, alongside notes on unified experience, growth, products and memberships, and events and speaking.One Ecosystem. Every Step., the E.N. Howie blog, The Second Shift podcast, the Free Library, and the VIP Library shown as four labelled screens beside their descriptions.
Overview

E.N. Howie needed more than a personal-brand website. The platform had to connect thought leadership, podcasting, free resources, premium content, live experiences, products, and booking pathways without making the experience feel fragmented.

The solution was one flexible visual and UX system that gives each area its own purpose while keeping the brand consistent.

Challenge

The main challenge was organizing many different offers without overwhelming the visitor.

The experience needed to support content discovery, free learning, membership, events, product purchases, and speaking inquiries — all while maintaining one recognizable brand across desktop and mobile.

Devket’s role
Information architectureUX/UI designResponsive web designDesign systemContent hierarchyConversion-path designMembership experienceEvent and product experience
Solution

The platform works as a connected set of entry points. Visitors can discover E.N. Howie through content, move into free resources, explore premium membership, join events, purchase journals, listen to the podcast, or submit a speaking inquiry.

Deep navy surfaces

A consistent foundation carries across every experience.

Strong white typography

Editorial hierarchy that holds up across long and short pages.

Warm orange CTAs

One primary action language throughout the ecosystem.

Cyan secondary accents

A clear second tier for supporting actions.

Structured cards and spacing

Shared rhythm that connects content, commerce, and events.

Product experience

Inside the product

The E.N. Howie homepage — the “Busy, but not progressing?” hero, the “Where would you like to start?” routing cards, the “Why are you HERE?” band, the mission and organization logos, the biography, the coaching and speaking pathways, the daily inspiration signup, and the Leading by Light articles.

Homepage — one central entry point

The homepage introduces the RESET positioning and guides visitors into content, events, membership, products, and speaking.

The E.N. Howie blog — the Insights & Perspectives hero, a featured leadership article, the All Articles feed with category tags and read times, and the Awakening Live email interest form.

Content — editorial thought leadership

Long-form articles give the audience a recurring way to engage with E.N. Howie’s ideas, with category tags, read times, and an email interest list.

The VIP Library — the “Your Space to Grow, Reset, and Rise” hero, the member benefits grid, a preview of member-only videos, the three membership tiers, member testimonials, and FAQs.

Membership — from free access to premium content

The VIP experience extends the content system into a structured membership offer with benefits, premium content, pricing, social proof, and FAQs.

The Awakening Paris experience — the hero, a photographic gallery of Paris, what is included, pricing and seats remaining, the day-by-day itinerary, FAQs, and the email interest list.

Events — the flagship experience

Awakening Paris is presented as a complete product: gallery, what is included, pricing, a day-by-day itinerary, and interest capture.

The mobile Upcoming Events page — Awakening Live: RESET, the RESET Masterclass, and The Awakening Paris Experience as cards with dates, format, location and pricing, followed by testimonials and the email interest form.

Events — discovery on mobile

The wider programme stays scannable on a narrow viewport, with each experience carrying its date, format, location, and price.

The RESET Journal product page — the hero with editorial photography, the “Inside you’ll find” feature grid, the purchase module with digital and physical format selection and quantity, reader testimonials, and questions.

Products — editorial commerce

The journal pages combine product storytelling, benefits, pricing, format selection, testimonials, and purchase actions without breaking the brand language.

The Book E.N. Howie page — the booking hero, a portrait and “trusted voice on transformation” biography, speaking formats, eulogy and funeral services, organizations he has worked with, testimonials, media and press, and the booking inquiry form.

Speaking — authority to inquiry

The speaking page turns brand credibility into a direct booking pathway.

Key features

What makes it work

Multi-path homepage

Editorial content system

Podcast experience

Free content library

VIP membership

Events and flagship experiences

Journal commerce

Speaking and booking

Email lead capture

Responsive layouts

Outcome

What changed

→Content, programs, membership, events, products, and speaking services brought into one consistent digital ecosystem
→Different audiences can enter through different paths while still experiencing one connected brand
The full story

Go deeper in this case study

Open the full document to read the detailed process, screens, and decisions behind E.N. Howie.

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