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Let’s See

A family-focused editorial platform that organizes a large content library across activities, dining, travel, and city guides into useful, visual, inspiring discovery.

Industry
Editorial & Media
Project type
Editorial Website · Family and Travel
Services
Product strategy, UX/UI design, Design system, Frontend development, CMS implementation, QA, Launch support
Technology
Next.js, TypeScript, Contentful, Algolia, Vercel
Let’s See website screens arranged on a dark backdrop, the Let’s See London city guide with Trending around London, the cities index, a family day-out page, the collaborate page with reach statistics, the our story and team page, and the newsletter signup, in the brand’s lime, pink, purple and green palette.The Let’s See London guide open on a laptop resting on a pale sculptural plinth, flanked by the pink cities index, the our story and team page with the dream team avatars, and the green let’s collaborate page showing visitor and impression figures.Five Let’s See pages on a violet gradient, the cities index, the latest around London feed, the London city guide, the attractions and days out page, and the our story and team page.A Smarter Way to Explore the UK, the Beauty & Fitness, Attractions & Days Out, Food & Drink and Travel & Leisure category pages shown with two article layouts, all carrying the Let’s See City Guides strip.A Smarter Way to Explore the UK, the Attractions & Days Out page centred among the Beauty & Fitness, Travel & Leisure and Food & Drink category pages, with four article layouts below and the brand’s promise points listed at the left.
Overview

Let’s See is a family-focused editorial platform for activities, dining, travel, city guides, and regional discovery. Devket approached it as a connected product experience rather than a collection of isolated screens.

Challenge

Family recommendations were scattered across many websites and social channels. Let’s See needed to organize a large content library while keeping discovery useful, visual, and inspiring.

The platform had to serve both casual browsers and families planning a specific outing, without making either feel lost.

Devket’s role
Product strategyUX/UI designDesign systemFrontend developmentCMS implementationQALaunch support
Solution

Devket structured content by category, city, region, and interest, using strong imagery, curated guides, trending content, and search to support both browsing and specific planning.

Structured library

Category, city, region, and interest make a large archive navigable.

Visual discovery

Strong imagery and curated guides keep browsing inspiring.

Fast search

Algolia-powered search and related content speed up specific planning.

Repeat engagement

Regional content, series, and newsletters bring readers back.

Product experience

Inside the product

The Let’s See homepage from the day-out-with-the-family hero through Trending around the UK, the city guides carousel, and the Attractions, Food & Drink, Beauty & Fitness and Travel & Leisure bands.

Discovery home

Trending articles, category bands, and the city-guides carousel turn a large library into an inviting starting point.

The Let’s See Cities page with its pink hero and a grid of city cards including London, Birmingham, Manchester, Leeds, York and Glasgow.

Cities index

Every UK city is presented as one consistent card grid so families can start from where they are going.

The Let’s See London guide showing Trending around London and the paginated Latest around London feed.

City guide

A city page leads with trending picks, then runs a paginated feed of local guides and days out.

The London Pass article with its pink hero, a pricing table, and sections on attractions, fast-track entry, bus tours and dining, interleaved with newsletter and ad blocks.

Article template

Long-form pages carry pricing tables, imagery, inline newsletter prompts, and ad slots without losing readability.

The Let’s See Collaborate page showing visitor and impression figures, audience statistics, partnership benefits, and partner case studies.

Commercial proposition

The collaborate page states audience reach and partnership benefits for attractions and brands.

The Let’s See newsletter page with its lime signup hero, the We’ve got the answers panel, and the latest posts from each content category.

Newsletter capture

A dedicated signup page repeats the offer above the latest content from every category.

Key features

What makes it work

Search

Fast, forgiving search across a large library.

City guides

Curated, local, and genuinely useful.

Regional discovery

Content organized the way families plan.

Trending articles

Fresh entry points that drive engagement.

Video

Rich media that makes discovery inspiring.

Newsletter

A repeat-engagement channel built in.

Technology

The stack behind it

Experience
Next.jsTypeScript
Application
App RouterSSR
Data
ContentfulAlgolia
Integrations
Mailchimp
Infrastructure
VercelCloudinary
Outcome

What changed

A large editorial library made easy to explore
Repeat-engagement through regional content and series
Discovery that serves browsers and planners alike
Fast search across the archive
Inspiring, visual content presentation
A scalable content architecture
The full story

Go deeper in this case study

Open the full document to read the detailed process, screens, and decisions behind Let’s See.

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