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Funko Box

A playful Shopify subscription store for collectors that makes recurring mystery-box tiers easy to compare while keeping the surprise and excitement at the center.

Industry
Retail & Collectibles
Project type
Shopify · Subscription Commerce
Services
Product strategy, UX/UI design, Design system, Frontend development, Ecommerce implementation, QA, Launch support
Technology
Shopify, Liquid, JavaScript, Recharge, Klaviyo
Three browser windows on a violet backdrop, the Payment Cards account form, the Pop Starter Funko Box Subscription product page at £22.99/month with the secure-payments banner and newsletter block, and the Login to Funko Box screen.A laptop on a concrete “CASE STUDY” plinth in a bright interior, showing the Funko Box homepage with the World of Funko Pop hero, subscription tiers, Select Collections, and the Funko Fans Blog.The full Funko Box homepage displayed as a tall backlit panel in a gallery space, with a plinth plaque reading “Funko Box Subscription Experience – Design Case Study, Platform: Shopify”.A glass browser panel on a stone plinth showing the Tripple Funko Box Subscription page with Standard, Double and Tripple options, price, and Add to Basket.An immersive dark composition of the checkout: a laptop showing the four-step order flow with shipping and payment, beside enlarged cart line items and a glowing Checkout button.Angled screens showing layout and content explorations of the Funko Box storefront, the World of Funko Pop hero, subscription tier cards, Select Collections, and the Funko Fans Blog.A laptop floating above a concrete plinth in a dark studio, showing the Pop Starter Funko Box Subscription product page with price, Add to Basket, and the secure payments banner.
Overview

Funko Box is a playful Shopify subscription store created for collectors and recurring mystery-box purchases. Devket approached it as a connected product experience rather than a collection of isolated screens.

Challenge

Funko Box needed to communicate several subscription tiers while preserving the excitement and surprise central to collectible mystery boxes. Customers needed to compare plans, browse collections, and understand recurring billing.

The tension was commercial clarity versus playful mystery, the store had to sell a subscription without spoiling the fun of not knowing.

Devket’s role
Product strategyUX/UI designDesign systemFrontend developmentEcommerce implementationQALaunch support
Solution

Devket built the experience around subscription selection, character-led merchandising, collector content, and trust messaging, playful visuals wrapped around a clear purchasing structure.

Clear tiers

Standard, double, and triple plans are easy to compare at a glance.

Character-led

Merchandising leans into the collectibles fans already love.

Recurring made simple

Billing and account access are transparent and low-friction.

Trust & reach

Secure-payment messaging and worldwide shipping reduce hesitation.

Product experience

Inside the product

The Funko Box homepage from the World of Funko Pop hero through the Standard, Double and Tripple tiers, Select Collections franchise row, Pop Starter and Mystery Box panels, newsletter block and Funko Fans blog.

Storefront and discovery

The homepage leads with the World of Funko Pop hero, then moves straight into the three subscription tiers, a franchise picker for Anime, Marvel, Disney, Rick and Morty and Star Wars, and the Pop Starter and Mystery Box entry points.

The Pop Starter Funko Box Subscription page showing the product gallery with thumbnails, 10% off badge, £22.99 per month price, quantity stepper, Add to Basket, and expandable description and shipping policy.

Choosing a subscription

Each product page pairs a gallery with the price, a 10% off badge, quantity stepper and Add to Basket, then explains what arrives each month through a description and shipping policy the collector can expand.

The Funko Box My Basket page with two Standard Box Subscription lines, quantity steppers and remove links, a £25.98 total with order instructions and Checkout, and the mini-basket drawer open above it.

Basket and checkout

A mini-basket drawer confirms every add without leaving the page, and the full basket restates each subscription, its monthly price and cancel-anytime terms next to the total, order instructions and secure-payment marks.

The My Collection page with My Collection, Franchises and Categories tabs above a grid of owned Funko POP! Disney figures and a Load More button.

The collection

My Collection turns the subscription into an ongoing record. Figures are grouped by My Collection, Franchises and Categories, each card naming the character and its Funko POP! series, with Load More extending the grid.

The My Account page showing the Monthly Tripple Funko Box subscription with Active status and auto-renew, Live Chat, Message Us and Messages tiles, account setting tiles, and a categories wishlist with thumbs up and down controls.

The account hub

One account screen carries the active subscription with its status, cost and auto-renew state, the customer service centre, delivery, communication, account and payment settings, and a wishlist where collectors mark the categories they want or do not want.

The All Messages page listing order-related support threads with an unread badge and dates, with the Funko Box live chat panel open in the corner.

Support that keeps subscribers

Because a monthly box invites questions about amendments, returns and damaged items, support is built in: a threaded message list marks what is unread against an order number, with live chat available alongside it.

Key features

What makes it work

Subscription tiers

Standard, double, and triple plans customers can compare easily.

Mystery boxes

The surprise mechanic that drives collector excitement.

Recurring billing

Transparent, low-friction subscription management.

Collection browsing

Character-led merchandising fans connect with.

Trust messaging

Secure payment and worldwide shipping reduce hesitation.

Email capture

Newsletter and blog nurture repeat purchasing.

Technology

The stack behind it

Experience
ShopifyLiquidJavaScript
Application
Shopify theme
Data
Shopify catalog
Integrations
RechargeShopify PaymentsKlaviyo
Infrastructure
Shopify hostingGA4
Outcome

What changed

Subscription options made easier to understand
A distinctive ecommerce identity for the brand
A foundation for recurring revenue
Playful merchandising with clear purchasing
Trust signals that reduce checkout hesitation
Email capture for ongoing engagement
The full story

Go deeper in this case study

Open the full document to read the detailed process, screens, and decisions behind Funko Box.

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