Goat Pure
A connected mobile experience for recurring milk delivery, account control, payments, bottle returns, address management, and real-time order progress.
Goat Pure is a mobile ordering and delivery experience built around repeat purchasing rather than one-time checkout. Customers can manage recurring milk schedules, review previous orders, update account settings, control saved addresses, manage payment methods, view wallet activity, redeem returned bottles, follow delivery progress, and contact support.
The product brings several operational tasks into one consistent account experience. Instead of separating subscription management, payments, delivery status, and support into disconnected journeys, the interface keeps them accessible through a familiar mobile navigation system.
Recurring product delivery creates more complexity than a standard ecommerce order. Customers need to manage quantity, frequency, delivery date, addresses, payment methods, order history, bottle-return credit, and delivery progress without repeatedly contacting support.
The experience also needed to make operational information easy to understand. Tracking states had to communicate whether an order was confirmed, dispatched, nearby, or delivered. Account and payment controls needed to remain clear while still matching Goat Pure’s simple green-and-white visual identity.
A further challenge was keeping long forms and management screens usable on mobile. Address editing, password changes, wallet details, and customer-support forms all needed clear hierarchy, readable spacing, and persistent navigation.
Devket organized the product around the complete recurring-delivery lifecycle, account setup, scheduled orders, payment and wallet management, reusable-bottle redemption, address control, order tracking, and support, so the customer can move between tasks without losing context.
Inside the product
Recurring delivery without repeated setup
The active schedule sits beside the wallet and tracking so repeat delivery needs no re-ordering: product, quantity, frequency and next delivery are shown on one card, with Edit and Deactivate as the only two decisions.
Wallet, payments, and reusable-bottle returns
The wallet is more than stored payment. One long management screen combines available credit, a primary card, transactions, top-up actions, and bottle-return redemption, so returning packaging becomes account credit rather than a separate errand.
Live order progress and support
One four-stage system carries every delivery state, confirmed, dispatched, near you, delivered, with contact support attached to the same screen so a question never means leaving the order.
Address and account control
Profile, settings, password changes, saved addresses, current location, and labelled address entry are handled through one consistent set of form and confirmation states.
The rider’s delivery run
Riders work from one queue: assigned orders with their payment state, a map of the day’s drop-offs across the city, and an order view carrying the address, contact, cash to collect, bottle counts and any special instructions, with Delivered, Get Help With Order and Not Delivered as the only three actions at the bottom.
Bottle returns collected at the door
Marking an order delivered is also the moment the empties come back. The rider enters the 1 ltr and 1/2 ltr bottles received from the customer, confirms through a deliberate Are you sure? step, and the return posts straight to the customer’s redeemable credit.
When a delivery cannot be completed
A failed drop-off is captured rather than left as a gap: the rider picks a reason, customer unavailable, wrong address, out of reach, or a written note, and every attempt, charged or COD, lands in an order history the operations team can work from.